Red Branch Technologies Grows Controlled Introduction of my/mTravel and Enters the $75 Billion Online Business Travel Market

RESTON, Va., Jan. 30, 2008 (PRIME NEWSWIRE) -- Red Branch Technologies Inc., (Other OTC:RBTI.PK - News) today announced that it has begun expanding the controlled launch of its my/mTravel(r) online business travel product for individual business travelers in response to overwhelming approval by the test market professional user group. The my/mTravel(r) product, which can be accessed via the Internet at http://www.mymtravel.com, will now be introduced - on a controlled roll-out basis - to additional groups of business travelers beyond the initial BETA control group of 50 users prior to Red Branch releasing the product to the mass market in the second quarter of 2008.

Driven by patent-pending cutting-edge technology with 100% ``touch-less'' e-ticket fulfillment provided by the Company's Magellan360 subsidiary and access to top-tier Hotel and Rental Car companies at discount prices, my/mTravel(r) is specifically tailored to the ever-changing ``on the fly'' needs of the individual business traveler. The purpose of this controlled launch is to dramatically scale the number of users and number of itineraries generated through the system, to introduce new groups of seasoned business travelers to my/mTravel(r)'s suite of ``industry first'' advanced features and collect data and valuable feedback in anticipation of the official launch of the product in the spring.

``The response received from the introduction of my/mTravel(r) to our initial BETA group has surpassed our initial expectations in terms of package, purchase, delivery and reconciliation of all business travel,'' said Founder and COO Thomas Murray. ``Our travelers like the convenience, personalized service and have made it a point to tell us that the air fares my/mTravel(r) delivers often beat the fares from many of the popular online - consumer-oriented - travel portals.''

Doug Foran, Red Branch President/CEO, commented, ``It has been very rewarding to see our travelers embrace my/mTravel(r) as they respond with such enthusiasm for the product and their experience using my/mTravel(r). Our commitment to the business traveler puts them in control of their travel experience 24x7. Anytime, anywhere, support of our travelers requires us to put them in control of every phase of their travel, including secure management of their credit card travel transactions. With my/mTravel(r), business travelers get full service - exactly what they want. They can book a complete itinerary -- air, car and hotel in less than 35 seconds. Great prices. Great convenience. As we have stated from the beginning, my/mTravel(r) is created by business travelers, for business travelers.''

About Red Branch Technologies, Inc. (Other OTC:RBTI.PK - News)

Red Branch Technologies, Inc. makes business travel easier, more secure and more responsive for both the hard-charging business traveler and the corporation by meeting travel needs at each point in the travel cycle. The company's innovative my/mTravel(r) and mTravel(r) products automate the business travel process from planning and booking to en route services and support, thru post travel reporting and unused ticket redemption. Red Branch's Magellan360, provides agency and net-delivered back office services to independent professional travel marketers. For more information, please visit: http://www.redbranchtechnologies.com

Safe Harbor

This press release contains statements, which may constitute ``forward-looking statements'' within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Red Branch Technologies, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.